The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Outdoor Design / Street Furniture
Cement Truck
Agency: Proximity Canada/BBDO Toronto / Toronto
Client: smart Canada Category: Outdoor Design / Street Furniture
MINI Parked Car Locator
Agency: TAXI Canada Ltd. / Toronto
Client: MINI Canada Category: Outdoor Design / Street Furniture
U.S. Air Force — Life in the Air Force
Agency: GSD&M / Austin
Client: U.S. Air Force Category: Websites / Corporate Website
APB Reloaded Live Action Trailer
Agency: Ayzenberg Group / Pasadena
Client: alistgames & GamersFirst Category: Gaming / Console and PC gaming
Kinect Effect
Agency: twofifteenmccann / San Francisco
Client: Microsoft Category: Gaming / Console and PC gaming
Right size of your needs
Agency: AlmapBBDO / São Paulo
Client: MAN Category: Magazine / Full Page or Spread - Campaign
Eyes
Agency: BBDO Mexico / México
Client: Devlyn Optical Stores Category: Magazine / Full Page or Spread - Campaign
Your Own Celebration
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: Mars Chocolate - Celebrations Category: Magazine / Full Page or Spread - Campaign
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Magazine / Full Page or Spread - Campaign
Suburbia Can't Compete
Agency: FoxP2 / Cape Town
Client: Media 24 Category: Magazine / Full Page or Spread - Campaign
Stunt
Agency: Fred & Farid Paris / Paris
Client: Wrangler Category: Magazine / Full Page or Spread - Campaign
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Magazine / Full Page or Spread - Campaign
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong
Client: Casablanca Category: Magazine / Full Page or Spread - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Magazine / Full Page or Spread - Campaign
Furnitures
Agency: Marcel / Paris
Client: ROWENTA Category: Magazine / Full Page or Spread - Campaign
Pixelated Truth
Agency: Memac Ogilvy & Mather / Dubai
Client: Reporters Without Borders Category: Magazine / Full Page or Spread - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Magazine / Full Page or Spread - Campaign
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS Category: Magazine / Full Page or Spread - Campaign
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Campaign
Always Thirsty
Agency: Publicis / New York
Client: P&G / Bounty Category: Magazine / Full Page or Spread - Campaign
Instant Furniture
Agency: Publicis Singapore / Singapore
Client: DIY Living Category: Magazine / Full Page or Spread - Campaign
Maps
Agency: Young & Rubicam Mexico / Mexico, D.F.
Client: Mabe Category: Magazine / Full Page or Spread - Campaign
Betadine
Agency: Young & Rubicam Prague / Prague
Client: Betadine Category: Magazine / Full Page or Spread - Campaign
Coleman Sleeping Bags
Agency: Young & Rubicam Prague / Prague
Client: Coleman Category: Magazine / Full Page or Spread - Campaign
Defy, Subvert, Create
Agency: DOJO / San Francisco
Client: DOJO Category: Craft / Typography in Design - Campaign
After the Parade
Agency: JWT New York / New York
Client: Services for the UnderServed Category: Public Service / Radio - Campaign
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety Category: Public Service / Radio - Campaign
TWITTER
Agency: Saatchi & Saatchi Spain / Madrid
Client: Reporters Without Borders Category: Public Service / Radio - Campaign
Dinosaurs Real Close
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Woodland Park Zoo Category: Public Service / Radio - Campaign
World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity
Agency: BBDO Proximity Hamburg / Duesseldorf
Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation
Agency: BBDO / New York
Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball
Agency: Colenso BBDO / Auckland
Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution
Agency: Conill Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail
Agency: George Patterson Y&R / Melbourne
Client: Schweppes Category: Events and Installations
BIG SHARE!
Agency: Hakuhodo Kettle / Tokyo
Client: TOYOTA MARKETING JAPAN Category: Events and Installations
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign
Agency: JWT India / Mumbai
Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino
Agency: LEO BURNETT ARGENTINA / Buenos Aires
Client: Garbarino Category: Events and Installations
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Events and Installations
Contagion - Bacteria Billboard
Agency: Lowe Roche / Toronto
Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Events and Installations
Award:
2012 Design Merit Award
Agency:
Grey Group - China / Shanghai
Client:
World kitchen
Title:
Vending Machine
Category:
Outdoor Design / Street Furniture
Annual ID:
12178D
Award:
2012 Design Merit Award
Agency:
Proximity Canada/BBDO Toronto / Toronto
Client:
smart Canada
Title:
Cement Truck
Category:
Outdoor Design / Street Furniture
Annual ID:
12179D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
MINI Canada
Title:
MINI Parked Car Locator
Category:
Outdoor Design / Street Furniture
Annual ID:
12180D
Award:
2012 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Dentsu
Title:
DentsuNetwork.com
Category:
Websites / Corporate Website
Annual ID:
12103N
Award:
2012 Interactive Merit Award
Agency:
GSD&M / Austin
Client:
U.S. Air Force
Title:
U.S. Air Force — Life in the Air Force
Category:
Websites / Corporate Website
Annual ID:
12104N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
BluDot.com
Category:
Websites / Corporate Website
Annual ID:
12105N
Award:
2012 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
BFG
Title:
Shaun White
Category:
Websites / Corporate Website
Annual ID:
12106N
Award:
2012 Branded Entertainment Merit Award
Agency:
Ayzenberg Group / Pasadena
Client:
alistgames & GamersFirst
Title:
APB Reloaded Live Action Trailer
Category:
Gaming / Console and PC gaming
Annual ID:
12088E
Award:
2012 Branded Entertainment Merit Award
Agency:
twofifteenmccann / San Francisco
Client:
Microsoft
Title:
Kinect Effect
Category:
Gaming / Console and PC gaming
Annual ID:
12089E
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN
Title:
Right size of your needs
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12166A
Award:
2012 Advertising Merit Award
Agency:
BBDO Mexico / México
Client:
Devlyn Optical Stores
Title:
Eyes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12167A
Award:
2012 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
Mars Chocolate - Celebrations
Title:
Your Own Celebration
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12168A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
#thegoodstuff
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12169A
Award:
2012 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Media 24
Title:
Suburbia Can't Compete
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12170A
Award:
2012 Advertising Merit Award
Agency:
Fred & Farid Paris / Paris
Client:
Wrangler
Title:
Stunt
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12171A
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Ricola AG
Title:
Unwrap
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12172A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Hong Kong / Hong Kong
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12173A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12174A
Award:
2012 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12175A
Award:
2012 Advertising Merit Award
Agency:
Marcel / Paris
Client:
ROWENTA
Title:
Furnitures
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12176A
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Reporters Without Borders
Title:
Pixelated Truth
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12177A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12178A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12179A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Quick Draw Wins
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12180A
Award:
2012 Advertising Merit Award
Agency:
Publicis / New York
Client:
P&G / Bounty
Title:
Always Thirsty
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12181A
Award:
2012 Advertising Merit Award
Agency:
Publicis Singapore / Singapore
Client:
DIY Living
Title:
Instant Furniture
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12182A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico, D.F.
Client:
Mabe
Title:
Maps
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12183A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Betadine
Title:
Betadine
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12184A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Coleman
Title:
Coleman Sleeping Bags
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12185A
Award:
2012 Design Merit Award
Agency:
DOJO / San Francisco
Client:
DOJO
Title:
Defy, Subvert, Create
Category:
Craft / Typography in Design - Campaign
Annual ID:
12223D
Award:
2012 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Services for the UnderServed
Title:
After the Parade
Category:
Public Service / Radio - Campaign
Annual ID:
12318R
Award:
2012 Advertising Merit Award
Agency:
Marketforce / Perth
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Campaign
Annual ID:
12319R
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi Spain / Madrid
Client:
Reporters Without Borders
Title:
TWITTER
Category:
Public Service / Radio - Campaign
Annual ID:
12320R
Award:
2012 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Woodland Park Zoo
Title:
Dinosaurs Real Close
Category:
Public Service / Radio - Campaign
Annual ID:
12321R
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
World Records
Category:
Events and Installations
Annual ID:
12136E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO Proximity Hamburg / Duesseldorf
Client:
Ankerland e. V.
Title:
Post-it War for Charity
Category:
Events and Installations
Annual ID:
12137E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ad Council/Autism Speaks
Title:
Eye Contact Installation
Category:
Events and Installations
Annual ID:
12138E
Award:
2012 Branded Entertainment Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverages Ltd
Title:
Skate Pinball
Category:
Events and Installations
Annual ID:
12139E
Award:
2012 Branded Entertainment Merit Award
Agency:
Conill Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales, USA
Title:
Projecting Pollution
Category:
Events and Installations
Annual ID:
12140E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Schweppes
Title:
Cocktail Mail
Category:
Events and Installations
Annual ID:
12141E
Award:
2012 Branded Entertainment Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
TOYOTA MARKETING JAPAN
Title:
BIG SHARE!
Category:
Events and Installations
Annual ID:
12142E
Award:
2012 Branded Entertainment Merit Award
Agency:
Relevent / Austin
Client:
Jeep
Title:
Jeep Ops Experience
Category:
Events and Installations
Annual ID:
12143E
Award:
2012 Branded Entertainment Merit Award
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Events and Installations
Annual ID:
12144E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT India / Mumbai
Client:
Bennet Coleman & Co - The Times of India
Title:
Fresh Home Delivery Campaign
Category:
Events and Installations
Annual ID:
12145E
Award:
2012 Branded Entertainment Merit Award
Agency:
LEO BURNETT ARGENTINA / Buenos Aires
Client:
Garbarino
Title:
Back to Garbarino
Category:
Events and Installations
Annual ID:
12146E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Southbank
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Events and Installations
Annual ID:
12147E
Award:
2012 Branded Entertainment Merit Award
Agency:
Designkitchen / Chicago
Client:
HP
Title:
Play Big
Category:
Events and Installations
Annual ID:
12148E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lowe Roche / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Events and Installations
Annual ID:
12149E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Events and Installations
Annual ID:
12150E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / Sydney
Client:
Dell Alienware
Title:
Area 52
Category:
Events and Installations
Annual ID:
12151E
